Fab.com shows how to do variable rewards
Since launching last year Fab.com has established itself as a big player in the flash sales market. Not only are they undeniably cool but the design and UX principles that they display are beautiful. They're fast becoming a "How do Fab do it?" kind of company.
One example of their genius is how they have chosen to implement variable rewards within their site. Variable rewards are a powerful persuader when done right. Because they are unexpected they're far more exciting and it also means you are likely to visit more just in case you get one. Another thing Fab have done well is putting a time limit on their offer. By giving me only 24 hours to take advantage of this offer they make customers browse the site for products they could be persuaded to buy with this offer. Without this urgency it is unlikely the offer would be as successful. How could you employ variable rewards on your site?