Really nice micro copy from eBay
With iOS 5 coming out there has been an huge amount of app updates to keep up with for any Apple customer. One of the apps that released an update was eBay and with it they sent out a nice little Easter egg.
In the list of changes to the app they listed "hugs" which I'm sure very few people noticed but for the small minority that did I bet it put a smile on their face! Little touches like this can really engage your customers.